It is difficult to properly qualify Lucra. One the one hand, they produce an insanely fast bare-bones supercar, the LC470. They call it “STREET LEGAL…but just barely.” On the other hand, they provide custom parts and carbon fiber shells on a bespoke, for-hire basis. They also have begun work providing stunt cars for a certain car-related movie franchise. In short, Lucra does a lot, and they are changing the way that we look at the custom car industry.
Author Archives
MIT Roundtable Talks Future of Auto Industry
The Corporate Average Fuel Economy standards set forth by the Obama administration has been called the single most important aspect in shaping the future of the automotive industry. It is hard to argue with that. Given our current love of speed and need for large trucks in our infrastructure, we still have a healthy thirst for fuel, which makes the CAFE industry goals of 35.5 MPG by 2016 and 54.5 MPG by 2025 an incredibly daunting task.
Video: Traffic Cop Makes Way For Ducklings
Prepare your super-cute responses. This is Portland Police traffic officer Mark James. He just caught someone speeding and was about to embark in a pursuit when the unexpected happened. A gaggle (?) of ducks strolled into the street. Mark James showed insane response time and was able to stop, allowing the ducks to make their way to safety. Click below to see the cuteness and a cop with an actual soul.
Unveiled: 2014 Mercedes-Benz S-Class
“Oh hey, big sexy.” It was just a matter of time, as Mercedes-Benz updated the aesthetic of every other vehicle in its stable. Finally the flagship S-Class has gotten the redesign, and is certainly does look fetching. There is not much information about powertrain or anything, but Mercedes says the S-Class features more than 300 LEDs (MB says its their first car without a light bulb in over a hundred years. okay.) used for the head and taillights. It has 360-degree around-view vision (because this thing is too big to park). Its a big, sexy lady, and we like it.
NH Group Sued for Topping-Off Parking Meters
You’ve been there before…running late to feed the parking meeter outside, then BAM, there’s a nice little ticket under your windshield wiper. Meter maids, along with the tow truck drivers they have to call up, have to be among the lowest rungs of society. One group agrees, and in Keene, NH, they have been feeding meters. They are called “Robin Hood and His Merry Men.” Their cause is altruistic, their name is somewhat unimaginative, and they’re being slapped with a lawsuit for their practices.
Video: Chris Harris Wrings the Porsche 918
Our first reaction to the latest edition of /Drive, was “SON-OF-A-$(%#*@@!!!” What can Chris Harris NOT get access to? We’d love to know. But as we learned more, we learned that even the illustrious Harris does not get unfettered access to the Porsche 918. He is limited to three laps, like all of the other elite journalists. Oh wait, that is still three more laps than we get in the 918…”SON-OF-A-$(%**@@!!”
Burlesque Dancer Poses with her Packard for eBay Listing
Dita Von Teese is an American burlesque dancer– not a stripper! She is thought to have re-popularized burlesque dancing, and has a general affection for all things 1930s and 1940s. Part of that love-affair with that period is a connection with cars of the time. She loves he 1946 Ford Convertible, but one of her prized rides has been her 1939 Packard 120. Von Teese is now selling the Packard, and to help move the car, she posed in a series of photos that evoke the time and look when the car was built.
Daft Punk and Cars: A Funky Legacy
Toss on the TV, and you will be bombarded with ads featuring various forms of electronic music. I recently saw a Mad Men ad with a dubstep tune in it, and Avicii’s Levels in a Nissan ad pretty much killed any allure for that jam. In our social-media-driven world, taste becomes a fickle thing, and muscial fads are only going to come and go more quickly. But there has been one constant that pre-dates the current EDM (electronic dance music), and that is the duo of Guy-Manuel de Homem-Christo and Thomas Bangalter. You know them as Daft Punk.
Lamborghini Aventador Taxi Vehicle for Bologna Airport
By now, you all know the story of how Lamborghini started out as a producer of tractors. Ferruccio Lamborghini became wealthy industrialst, producing everything from farm equipment to oil heaters. He enjoyed Ferraris, but when he took a car back to Ferrari, asking for some improvements to be made, Enzo Ferrari famously told him to pound sand. Lamborghini decided to build his own cars, and the rest is history.
But its Lamborghini’s latest supercar creations that appear to be getting the most commercial duty these days. First it was a Lamborghini for use in the Dubai Police force. The latest example is this Lamborghini Aventador Airport Vehicle.
Man Bulldozed Four Homes, Truck in Wa.
Typically, it is Monday when people are in their worst mood of the week. Friday is usually reserved for wasting time until it is time to enjoy the weekend. Apparently, this Washington state resident did not get the memo, and bulldozed over four homes, the truck you see above, and knocked out power for thousands this past Friday. I’d hate to meet this guy on a Monday.

