100 Years Of The Chevrolet Bowtie

1914 Chevrolet Baby Grand

The Chevrolet bowtie is one of the more recognizable logos of any company in the world. The iconic design has been around for a century, and though its true origins are up for debate, the fact that it has endured the decades cannot be argued. To celebrate the centennial anniversary of its own logo, Chevrolet is looking back on the last hundred years, and shedding some light on the evolution of the bowtie.

In 1913, William C. Durrant, co-founder of Chevrolet designed the bowtie for the 1914 H-2 Royal and H-4. It has been argued by his daughters that Durrant got the idea from either a wallpaper design in a Parisian hotel to an advertisement in a Hot Springs, VA newspaper. And the theories don’t end there. The design that was first introduced in ’13 (above image) was slightly updated for 1936, making its first appearance on Chevrolet trucks:

1936 Chevrolet Bowtie

In 1947, the bowtie would become part of a larger, winged emblem for Chevrolet’s Fleetline, Fleetmaster and Stylemaster cars:

1947 Chevrolet Fleetmaste

One of the more iconic versions of the bowtie was its place on this shield for the Chevy Bel Air line:

1955 Chevrolet BelAir

But in 1969, it returned to simplicity, with a blue hue for the Chevrolet Camaro:

1969 Chevrolet Bowtie

In the 1974 Chevrolet Impala, the bowtie received a bit more accents:

1974 Chevrolet Bowtie

Then again an update for Chevrolet trucks between 1995 and 2000:

1995 Chevrolet SuburbanLT

In 2004, Chevrolet moved to this global emblem, starting with the ’04 Malibu:

2004 Chevrolet Bowtie

And that global logo was again updated in 2011, as the design seen today on Chevrolet models of all kinds in 140 different countries throughout the world:

2014 Chevrolet CamaroSS

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