For a number of years, Kia has been looking for a fresh start both at home and abroad with an appealing arrangement of new concept and production cars. Most of them ‘urban’ enough for anyone wearing a fedora, but sleek and efficient enough to appeal to a broad audience of buyers.
This week at the Seoul Motor Show then (no, not the New York Show), Kia is set to unveil its newest niche-mobile appealing to “trend-setting urban dwellers”; the CUB. Like a bear cub. Get it?
The sleek new four-door coupe is prepping to set off the homegrown (Korea) and American market and will most likely sit in the lineup as a Camry-sized family sedan when/if it goes into production. More details on the “cheerful face” will be known come Thursday.