In 2013, the competition in the German luxury market it getting hotter than ever with BMW, Mercedes-Benz and Audi all vying for the crown. Mercedes-Benz, coming of a few years success, purchased the naming rights for the former Louisiana Superdome in order to lay an onslaught of creative marketing schemes.
And while yes, their commercials were good, and the stadium’s name was plastered across every single outlet covering the Super Bowl the week prior, they didn’t account for one thing; a 30-some-odd-minute blackout that nearly changed the momentum of the game for good.
As the Mercedes-Benz Superdome sat in a bit of darkness for over half an hour, Audi saw this as an opportunity to shove it in the face of their competition with a subtle tweet heard round the world:
Ouch. We assume Mercedes didn’t take nicely to that one.
Thankfully, while this momentum swing did lead to two unanswered touchdowns by the trailing 49ers, the Ravens did pull out the win in the end. But not without a few sassy remarks aimed at Mercedes-Benz in the meantime.