We all have preconceived notions about certain cars and the people who drive them. From the one about the tree-hugger driving a Prius, to the mullet-sporting Camaro owner, they are rooted in some form of reality. These stereotypes are rooted in some combination of reality and myth. Among the most widely held is that BMW drivers are douchebags. Now, this is certainly not true. BMW owners are a proud and industrious people, but certain individuals spoil it for the bunch with their ass-hat-ery in car ownership. BMW owners, this is why your brand is both great and terrible all at the same time.
Why Your Brand Sucks:
Let’s face it, when someone in a 5 Series blasts through a red light or cuts you off, you think to yourself “typical BMW owner.” Sorry to say it, but if you asked most people to think of a BMW owner, they think of a day-trader from Northern New Jersey, who spends his time at the gym hitting on women, and at the club, with bottle service…where he also will also be hitting on women.
Cutting people off, driving like an ass-hat and parking in handicapped spaces are all considered expected behaviors for an operator of a BMW. For all the great attributes and storied racing pedigree, the overriding theme attributed to BMW (for those who are not informed, obviously) is one of a community of douchebag drivers.
Why Your Brand Rocks:
If Hondas are renowned for their reliability, than the reliability of a BMW is its performance. Across the board, no other automaker produces cars are that are as generally fun to drive as a BMW. A 3 Series is damn near close to the perfect driver’s car, and is a control by which all other performance vehicles are measured. If you ask most auto writers what the perfect car is, most will say 3 Series without batting an eyelash. It is the only car that you can race on Sunday and drive to work on Monday, if you have to carpool several coworkers as well.
The 3 Series is on the short list for best car of the year nearly every year, and we can’t think of a time when a BMW engine was not present on Ward’s 10 Best engines. Driving any BMW is always a terrific experience, and older versions of BMW models drive better than most new cars. For the sometimes-negative spin that gets thrown on BMW, nothing compares to driving one, and that reputation will endure.