If there’s one bug that has bitten the auto industry harder than others, it’s the urban city sporty SUV. Since X3 decided to call itself a Sport Activity Vehicle and the Nissan Juke set the market on fire, automakers have been looking far and wide for a niche sports SUV of their own.
Now, Korean auto giant Kia, is looking to surprise in Geneva with its “racy new urban concept car…with the company’s signature tiger-nose morphing into a mischievous yet friendly grille…” Seriously, that’s how they described it.
Nevertheless, from what we can see, it does look extremely sharp and more ‘urban’ than the usual SUV. It’s also coated in a taunting candy red persona. Wait for more details when it makes a debut at the Geneva Motor Show in March.